Gusto
Gusto partnered with Tolveo to scale their SMB acquisition with AI-powered outreach systems. In just 60 days, they achieved a 4x increase in customer signups without increasing their growth team's workload.
CLIENT
Gusto
SERVICE PROVIDED
Outbound, Email Marketing, Lead Gen
TIMELINE
60 Days
🧩 The Challenge
Gusto provides modern payroll and HR solutions for small and mid-sized businesses. As their product suite expanded, they faced a new challenge: driving consistent SMB signups in competitive markets while keeping their lean growth team focused on strategy rather than manual outreach.
Their existing process relied heavily on paid ads and word-of-mouth referrals, which created unpredictable spikes in signups. To hit ambitious growth targets, Gusto needed a scalable system for reaching business owners and guiding them into their funnel.
⚡ The Solution
We implemented a multi-channel outbound system designed to reach SMB decision-makers across email and LinkedIn while integrating seamlessly with Gusto's CRM.
Through carefully crafted messaging tailored to SMB pain points, and Ai-powered workflows that personalized outreach at scale, we removed the bottlenecks from their acquisition process. At the same time, we built dashboards to help their team monitor performance and pivot campaigns in real-time.
📈 The Results
Within 60 days, Gusto's SMB signups increased by 4x, outperforming their previous acquisition methods without additional ad spend. Their sales team reported higher-quality inbound itnerest from small business owners who were pre-qualified through our outreach campaigns.
”Tolveo helped us build momentum in a way we didn't think was possible without scaling headcount. The system they created gave our team room to focus on closing, not chasing leads.”
- Alex Ramirez, VP of Growth
