Airwallex
Airwallex worked with Tolveo to optimize and automate their customer journey. In just 90 days, they achieved a 2.2x increase in conversion rates across key funnel stages, unlocking faster growth in global markets.
CLIENT
Airwallex
SERVICE PROVIDED
Funnel Optimization, Conversion Automation, Workflow Integration
TIMELINE
90 Days
🧩 The Challenge
Airwallex provides businesses with global payment solutions, but their own conversion funnel was underperforming.
A significant number of users were signing up but dropping off before completing the onboarding process or making their first transaction. Manual follow-ups and disjointed workflows made it difficult to engage and activate these users effectively.
To reach their growth targets, Airwallex needed to automate and refine their user journey to move prospects seamlessly from signup to active customer.
⚡ The Solution
Tolveo designed and deployed a series of automated workflows that mapped and optimized every step of Airwallex's customer funnel.
We implemented dynamic email sequences triggered by user behaviour, guided in-app messaging, and automated reminders for incomplete onboarding steps. Advanced segmentation ensured that each prospect received messaging tailored to their industry, business size, and region.
The entire system was centralized in a no-code dashboard, giving Airwallex's team full visibility into user behavior and conversion bottlenecks.
📈 The Results
Airwallex achieved a 2.2x increase in conversion rates within 90 days.
The optimized workflows not only converted more signups into active customers but also reduced the burden on their sales and support teams. The new system became a scalable engine for global user growth.
“Tolveo fixed our funnels and transofrmed how we guide users into becoming active customers. The impact was immediate.”
- Clara Zhang, Director of Growth Operations
